Autyzm i Rodzina

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sector, we seek to build long-term business relationships, which is why customer loyalty is given great importance. In your experience, how can inbound marketing help achieve this goal? Inbound marketing could be summarized in that phrase from Casablanca, when Humphrey Bogart is with the police chief and says: “I think this is going to be the beginning of a beautiful friendship.” Inbound allows a company to be known but, in addition, it makes its clients perceive that it can be a really interesting

company for them, a a long and profitable business relationship . Inbound generates that first perception and, logically, then the provider has to do it well, provide good service and be attentive America Cell Phone Number List in all aspects and touch points with the client. Then, loyalty varies depending on the sector. For example, once the customer has already purchased once, in many markets it works to have an email marketing strategy to keep them hooked on content, promotions and benefits. Sometimes you can



even use raffles or even benefits on volume purchases. It seems unbelievable but it works a lot, depending on the industrial sectors. In a B2B company that is dedicated to providing engineering services and works with projects, loyalty can be much more complicated, because repetition can occur over time. If your client does a good project with you, and after two or three years another project is proposed, the most likely thing is that they will call you again to participate, but not that they will give it to you directly. You

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