Autyzm i Rodzina

[rabiarahi]

A modern person is becoming a resident of social networks. There he communicates, learns news, tells friends about his life. Not so long ago, another function was added to these functions - he enters into a dialogue with companies from which he has purchased or is going to purchase a product.

Ask Nike
The American company Startek studied the behavior of users in social networks and found that 77% of visitors to Facebook and other social networks social media marketing service contact sellers of services and goods using mobile devices. At the same time, 80% had a dialogue with company employees in social networks. What do they use for these purposes?

38% communicated on Facebook;
30% preferred Google+;
9% chose LinkedIn for this purpose;
8% had a dialogue on Twitter.
Although Startek studied mainly the behavior of American users, it is obvious that people living in Europe and Asia behave similarly. Of course, different social networks are popular in different parts of the world, and the culture of using them differs. For example, in Russia, VKontakte is predominantly preferred, while Facebook is preferred throughout the world. But the general trend remains. For what purpose do users around the world study company pages on social networks and talk to their employees?



51% visit company pages for informational purposes. They are interested in the company's new product or promotions it is running.
30% need help. They ask company employees to help them understand some problem related to the product.
20% want to complain. They are unhappy with something and want to splash out their emotions on the company's page. This is their revenge for a non-working computer, broken sneakers or a dress that shrank after washing.
Today, people surround themselves with gadgets and do not part with their favorite toys for a minute. They prefer to search for new products and solve their problems using mobile devices. Responding to this trend, companies update their pages on social networks and enter into a dialogue with visitors, responding to every comment. Today, company posts on social networks are built according to all the laws of the art of influencing people.

Six Magic Words by Robert B. Cialdini
In 1984, Robert B. Cialdini's book "The Psychology of Influence" was published. In it, the scientist formulated six mechanisms of social influence, using which you can get people to behave the way you want. Marketers really liked the book.

Here are the six techniques from Robert B. Cialdini:

Social proof.
Mutual exchange.
Commitment and consistency.
Favor.
Authority.
Deficit.
Companies use social influence mechanisms on their social media pages. The techniques work flawlessly, and the user does not even suspect that communication with him is built according to all the rules of science.

How does it work on social media?
Social proof. When people don’t know how to behave, they simply repeat the actions of those around them. When choosing a product in an online store, users carefully read reviews about it. When going to the theater, they look for reviews about the performance. When planning a vacation, they ask friends: how did they like Tunisia or Greece? Publish comments, reviews from grateful customers, ratings in which your company ranks first, positive mentions of it in the media on social networks.
Mutual exchange. When one person does something good to another, the other person also wants to repay with kindness. Use this simple trick. For example, a hotel in Finland is giving away a free weekend for two. The user can participate in the draw only if they repost the ad and subscribe to the hotel page. A very common method, which confirms that it works.
Commitment and consistency. A person has a need to be consistent in their actions. Therefore, a yoga school, inviting everyone to a free lesson, offers to fill out a short questionnaire. After a person has spent time answering questions, told about himself, his plans and goals, he will try to come to a free lesson. He has already been involved in the process, brought closer, he has already invested his time and effort, so he will certainly visit the school. And if he likes the free lesson, he will come again.
Favorability. Every person likes someone who is similar to him.
_________________
social media marketing service

[Reklama]